The National Trust:
Our creative and digital work with The National Trust, Giant’s Causeway team helped them attain the number one position for ‘Best Heritage Attraction in the UK’ in the prestigious British Travel Awards in Oct 2017.
McCormick Communications provided a variety of communications support activities to the National Trust team within the Giant’s Causeway, Carrick-a-Rede, Whitepark Bay and Cushendun areas including a variety of content based strategies, media support and the development of an online strategy to support their bid for their third British Travel Awards entry.
McCormick Communications developed the creative brief for a short video production, which was project managed and shared via Facebook, achieving a reach of over 200,000 views in 4 weeks, as well as developing a complementary social media schedule for Twitter, both of which included a clear call to action for the public to make their vote.
The campaign saw the Giant’s Causeway team not only achieve the highly coveted first place position, but saw them pip their strongest competitor, Edinburgh Castle, to the post for their third consecutive year.
Local National & European Campaigns:
Danielle has worked on some of Northern Ireland’s largest local, national and European environmental campaigns including Love Food Hate Waste, European Week for Waste Reduction, Recycle Week and Recycle Now.
These campaigns were driven out via a wide marketing mix including advertising (outdoor, radio and television), media engagement (radio and press), content driven strategies, events, social media, training and workshops.
Danielle helped these campaigns secure an increase of website engagement by 800%, develop over 60 active partnerships across the public, private and charity sector, achieved second place for Northern Ireland from 19 competing countries and 35 competing regions and oversaw the coordination of all Local Authorities across Northern Ireland to come together in a joint advertising programme.
Derry & Strabane District Council: Derry Slow Food Festival
Our PR support work on the Derry Slow Food Festival achieved a reach of over 2.8 million in under 3 weeks.
McCormick Communications successfully secured the tender for the 2018 Derry Slow Food Festival, having far outweighed competing tenders in terms of experience and expertise.
The event was managed and coordinated by Derry & Strabane District Council who required PR and media support in the approach to the event with the aim of securing media opportunities to increasing public awareness, raise the profile of the programme and encourage visitors to the event.
McCormick Communications successfully negotiated press coverage across 37 weekly news outlets, all local daily press including The Irish News, The Belfast Telegraph, The Newsletter and Belfast Live as well as securing 5 radio interviews with local radio stations including Downtown Radio, Q Network, Highland Radio and Radio Foyle.
In under 3 weeks McCormick Communications secured a reach of over 2.8 million helping Derry Slow Food Festival achieve an impressive increase in visitor spend from the previous year.