How many of you feel that you have got a fantastic product or service and you want everybody to know about it? You want customers to buy from you, to talk about your product and you want to be in demand?
According to Daniel Priestly, Entrepreneur and best-selling Author, it is almost impossible to become ‘oversubscribed’ at any scale without the use of media and technology and he states that to do this effectively, you need to communicate clearly, concisely and powerfully in bite sized chunks using images, videos and content that tell powerful stories in a way that is easy for the user to access and use. This means considering a responsive, up to date website, blog and social sharing platforms that are mobile optimised, offering frequent, bitesized updates that add value to your customer.
As a business, your ultimate goal is to turn potential customers into keen clients, however, this is a goal that takes time and effort; apparently 7 hours* if we are being specific, and that is regardless of what exactly the customer is buying!
During those 7 hours your customer is establishing their criteria, looking for relevance, developing an emotional connection, building trust, rapport, and understanding, then, at about the seven hour mark they get tired thinking about it and are ready to make a decision. So how does this help you achieve queues of customers all wanting to buy from you?
Firstly, recognise that your customer needs this time to make their decision, but consider if you were able to fill those seven hours by providing interaction through content, information, ideas, conversation and personal connection, both educating and entertaining your prospective customer?
By using your online, media and mobile tools of communication to help develop a personal connection through educating and entertaining your customer, you can go a long way in reminding them of your services and your relevance to their business. By interacting with your target audience you are also ensuring that you have done enough market research to know that you are not offering something that has no added value to either them, or you.
The bottom line is that you need to create interest and demand for your product to encourage sales. To do this you need to start telling your story and create narrative for and around your business by educating and entertaining your customer; you want to build rapport by sharing your company values and good works, demonstrating transparency and a shared vision, and you want to reassure them that your service or product will help solve their problems and add real value.
This sounds like a straightforward task, but if you are to invest approx 7 hours of interaction with every customer this is going to take time and ongoing commitment. If this is a task that you know is under-resourced, either through staff time or availability, then it may be time to consider hiring someone onto your team who can help you drive this forward.
*Taken from Oversubscribed: How to Get People Lining Up to Do Business with You